Plum stands for "Practical Lightweight Universal Methodology", and consists of an IDE, code generators, a stored procedure builder, unit test generators, an application framework, and a development methodology all rolled up into a neat package.

A release date for Plum hasn't yet been announced. Perhaps the most shocking feature of Plum, though, is its price: It's free! Adam and David decided to release the tool for free. The IDE is ad supported via a small, non-intrusive (240x120) ad in the lower left-hand corner of the IDE. Of course if you find Plum useful, you can purchase a license key for $79.95 that will disable the advertisements entirely. They are also offering unlimited telephone support (to supplement the free online support) for $495 per developer.